World, co-founded by Sam Altman, is dedicated to creating what it calls “proof of human” tech — ID verification tools for an internet increasingly overrun by AI-generated content of dubious quality. The connection isn’t lost that Altman’s other company, OpenAI, has been widely blamed for creating a whole lot of that slop (though one could argue he saw the problem coming when he founded World).

This week, Tools for Humanity (TFH), the startup behind World, released the beta of a new verification tool — this one designed to support the build-out of agentic commerce, the fast-growing practice of using AI programs to browse the web and make purchases on a user’s behalf.