For years, our social media experiences have been dominated by Big Tech players like Meta (Facebook, Instagram, WhatsApp), Google (YouTube), Snapchat, TikTok, and X. But a growing number of startups are taking aim at these giants by building new, often smaller and more personal social networking experiences to connect people with friends, interests, and tighter-knit communities.
If you’re looking for a way to extricate yourself from the grip of traditional social media and Big Tech products in general, there are a number of interesting alternatives available. Many of them cater to Gen Z and younger, a group that’s often more willing to build their social networks within new spaces compared to people with well-established networks that sit on aging platforms.