When Tony Fadell entered New York City’s 28th Street Subway Station, he did not expect to come face-to-face with an advertisement for a product he designed over twenty years ago. But there it was: a five-by-four-foot poster promoting the iPod Shuffle, luring passersby with the promise of “zero screen time.”

“The first thing was, I thought, ‘Wait a second, did somebody not change the ad?’” Fadell, known as the father of the iPod, told TechCrunch. “For somebody like me who knows that thing intimately, it’s like seeing your kid’s picture.”